Fu Shou Yuan is a funeral service which I invested in since last year. Despite my confidence in the company, stock prices has been steadily going downhill, causing many investors to lose faith. When prices are good, there are many positive commentaries. When prices are down, the naysayers popped out one by one. I remain confident in Fu Shou Yuan and today I will talk about the reasons. Today’s article is less about hard data and numbers, but more about human nature and psychology.
Of Houses and Burial Plots
Houses are for the living, burial plots for the dead. One common argument against buying this stock is that the overall real estate bubble in China has burst. If the living no longer buy a house for themselves, what makes people think that there will be real estate for the dead? Houses, once thought as an inelastic demand, is no longer viewed as such. People has shifted back to live with their parents, or that a purchased house is no longer a requirement for marriage.
However, people neglected one thing. People in China bought houses mainly because they believed that the real estate will rise in value over time. People do not generally rent a burial plot to profit from it. The emotional value attached to both real estates are different.
This comes back to whatever I said in many of the stocks I buy: When China’s economy recovers, things will get better.
Of Filial Piety And Face
Maslow’s hierarchy of needs dictate that our basic needs are the most important ones. Food, shelter, water lies right at the bottom of the pyramid, signalling its importance. Without those, a human would not even crave for sex. China’s economy right now is where university graduates do not have a job and middle-aged people are paying high mortgages for a house which has long collapsed in value. Everyone is saving as much as they can just like how Japan was in their lost decade and still is right now.
China has 5000 years of culture and history. While traditions differ from place to place, there are a few values which has been held firmly over the centuries, one of which is filial piety. Being filial to parents, not only during their living days, but also after they have passed on. This is not a jab at the Chinese, but human nature is such that when a child grows up, he or she has their own world and their own life. They no longer revolve around their parents. It is common tendency for some to gradually distance themselves from their parents over time as they get busier with their own lives and their own families.
And death is the last chance to show such filial piety. One may not be filial for the living, but one has to look filial for the dead. That is why certain known unfilial children acted totally differently during funeral preparations and during the procession. Crying loudly and spending money on a grand funeral are part of the package to ‘honour’ the dead and to prove one’s own filial piety.
The funeral service is not exactly and solely serving the dead. It serves to give the filial living some memory to hold on to, and to give the unfilial living the face they need.
Of Superstition and Fengshui
Some say that the era has changed. People has now changed the way they view certain things. People are no longer concerned about what happened to their bodies when they have passed on, choosing to go for a simple and fuss-free option upon their death. Burn my body and scatter my ashes elsewhere. Save time, effort and money.
You probably have come across young people who live their lives unhealthily – chain smoking, heavy drinking, eating junk food and sleeping late. These people will often have an attitude of: I don’t really care if I die early. When the time comes, it comes. Yet these same people started to quit their unhealthy habits when the doctor put the medical report right in front of them: quit or die. They begin to live healthily. Because death is an end none of us can escape yet do not wish to face directly. Those people continued with their bad habits because they believed that death is still far from them.
Singapore, where I come from, is a highly developed country with a high level of education. Yet in this modern science backed era, religion and fengshui is still very prevalent in society. People do things to increase their luck and fortune in their careers, marriage, business etc. Godless people suddenly found God, and believers of science turned to fengshui in their elderly years. I do not need to go into details about the link between funeral services and fengshui.
When the elderly begin to face their death, fengshui comes into play for some of them. Many of the current generation of elderly in China are living a good life now. They have a pension, they do not have too many children and they have the leeway to do whatever they need, including setting aside some of their own money for their own funeral preparations.
Market Share
It may be one thing if private funeral companies capture the majority of the market share in China, but right now they only capture a very small percentage of the overall market. Fu Shou Yuan, the biggest funeral service provider in China, only captures 2% of the market share. Many of the people still go for government provided services. But as the economy recovers, this rapidly aging population with money to spend will indeed be a big driver in this business.
Conclusion
When the stock is down, every commentary is negative. When the stock is up, people flip their narrative quickly. One only need to look at the crypto market to understand this. Do your homework carefully, be confident and stick to your plan which you made when you are in a calm state of mind. I am not saying I am definitely right and I will definitely profit from this investment, but when I say I believe in this company, I put my money in it.
็ฆๅฃฝๅๆฏไธๅๆๅปๅนด้ๅงๆ่ณ็ๆฎฏ่ฌๅ ฌๅธใ้็ถๆๅฐๅ ฌๅธๅพๆไฟกๅฟ๏ผไฝ่กๅนๅปไธ็ดไธๆทๅฐ่ท๏ผๅฐ่ดๅพๅคๆ่ณ่ ้ฝๅคฑๅปไฟกๅฟใ่กๅนๅฅฝๆ๏ผๅคงๅฎถ้ฝ่ชชๅพๅ้ไธ็ๅ ๆใ่กๅนไธๅฅฝๆ๏ผไธๅ ๅฑ่กฐ็้ฝๅบไพใ่ณไปๆไป็ถๅฐ็ฆๅฃฝๅๆไฟกๅฟ๏ผๆญค่ฒผไนๆ่ชชๆ็็ฑ๏ผไฝไธๆๆไป้บผๆธๆใๅฐฑ่ไบบๆง่ๅฟ็ใ
ๆฟๅฑ่ๅขๅฐ
ๆฟๅญๆฏ็ตฆๆดป่็ไบบ๏ผๅขๅฐๆฏ็ตฆ้ๅป็ไบบใไธ็ๅฅฝ้่ก็ฅจ็ไธๅๅธธ็จ็็ฑๆฏไธญๅๆฟ็ขๆณกๆฒซ็ไบใๅฆๆๆดป่็้ฝไธ่ฒทๆฟๅญ๏ผๅๆๆ่ชฐ็บ้ๅป็ไบบ่ฒทๆฟ็ขๅข๏ผไธๅ้ๅป่ขซ่ช็บๆฏๅ้็ๆฟๅญ็พๅฆไปๅทฒไธ่ขซ้ฃ้บผ่ช็บไบใๆไบไบบๆฌๅๅปๅ็ถๆฏไฝ๏ผไนๆไบไบบไธๅๅ ๆๅฉๅ่ฆๅๅฅฝๆฟๅญใ
ไฝไบบๅๅฟฝ็ฅไบไธไปถไบใไธญๅไบบ่ฒทๆฟๅญๆฏๅ ็บ็ขบไฟกๆฟๅนๆ้จ่ๆ้่ๅๅผใไบบๅ้ๅธธไธๆ็บไบๅๅผ่ๅป็งๆ่ฒทไธๅกๅขๅฐใ้ๅ ฉ็จฎๆฟ็ขๅฐๆจ็ๆ ๆๆฏไธๅ็ใ
ๅฐๆผๆๆ่ณ็ๆธฏA่ก๏ผๆๅธธ่ชช๏ผไธญๅ็ถๆฟๅฅฝ่ตทไพไบ๏ผๆ ๆณๅฐฑๆ่ฎๅฅฝไบใ
ๅญๅฟ่้ขๅญ
้ฆฌๆฏๆด้ๆฑๅฑคๆฌก็่ซๆๅบ๏ผๆๅ็ๅบๆฌ้ๆฑๆฏๆ้่ฆ็ใ้ฃ็ฉ๏ผไฝๅฎฟ๏ผๆฐด้ฝๅจ้ๅญๅก็ๅบๅฑค๏ผๅๆ ไบๅฎๅ็้่ฆๆงใๆฒๆปฟ่ถณ้ไบ๏ผไบบ็่ณ้ฃๆงๆ้ฝไธๆๅปๆณใไธญๅ็พๅจ็็ถๆฟๆฏ้ฃๅคงๅญธ็ขๆฅญ็้ฝๆพไธๅฐๅทฅไฝ๏ผไธญๅนดไบบๅฃซๅจ็บไธๅๆฟๅนๆฉๅทฒ่ ฐๆฌ็ๅฑๅญๆฏไปๆ่ฒด็่ฒธๆฌพใๆฏๅไบบ้ฝๆฏ่ฝ็ๅคๅฐๅ็ๅคๅฐใๅฐฑๅฅฝๅๆฅๆฌๅคฑๅป็ๅๅนดใ
ไธญๅๆ5000ๅนด็ๆญทๅฒๆๅใ้็ถๅณ็ตฑๅ ๅฐๆน่็ฐ๏ผไฝๆๅนพๅๅนๅผ่งๆฏๅ็พๅนดไพไธ่ฎ็๏ผๅ ถไธญไธๅไพฟๆฏๅญๅฟใ้ๅญๅฟไธๅฎๆ็ถๆฏ็ๅๆ๏ผไนๆ้ไธๅพใ้ไธๆฏๅๆงฝ๏ผไฝไบบๆงๆฑบๅฎไบๅญฉๅญ้ทๅคงๅพ๏ผๆๆ่ชๅทฑ็ไธ็๏ผ่ชๅทฑ็็ๆดปใ็ๆดปไธๅๅ่็ถๆฏ่ฝใไน ่ไน ไน๏ผ้จ่็ๆดป่่ชๅทฑ็ตๅปบ็ๅฎถๅบญ็ๅฟ็ข๏ผ้ๆผธ่็ถๆฏๆไบ่ท้ขใ
่ๆญปไบกไพฟๆฏๅญฉๅญ่กจ้ๅญๅฟ็ๆๅพๆฉๆใๅฐ็่ ๅฏไปฅไธ็กๅญ๏ผไฝๅฐๆญป่ ๅฟ ้ ๅ่ถณๅญๅฟใ้ๅฐฑๆฏๆๅๅธธ่ฝ่ชช็ไธๅญๅญๅคง่ฒๅญๅช๏ผๅคง่พฆๅชไบ็ๅๅ ใ้ฝๆฏ็บไบ่กจๅญๅฟใ
ๆฎฏ่ฌ่กๆฅญๆๅ็ไธๅชๆฏ้่ ๏ผๆดๆฏ่ฎๅญๅญๆๆๅพ็ๆทๅฟต๏ผ่ฎไธๅญๅญๆๆๅพ็้ขๅญใ
่ฟทไฟก่้ขจๆฐด
ๆไบไบบ่ชชๆไปฃ่ฎไบ๏ผ่งๅฟตไน่ฎไบใไบบๅๅทฒไธๅจไน่ชๅทฑ็ๅฐธ้ซๆ้บผ่็๏ผ่ฆๆฑ็ฐกๅฎ่็ๅฐฑๅฅฝใ็ซๅไบๆ้ชจ็ฐ็ตฆๆไบใ็้ข๏ผ็ไบ๏ผ็ๆ้ใ
ๅคงๅฎถๅฏ่ฝๆ้ๅฐ้ไธไบๆดป็ๅพไธๅฅๅบท็ไบบ – ๆฝ็ ้ ้ ๏ผๅๅๅพ้ฃๅ่็ฌๅคใๆ ๅบฆๅฐฑๆฏ๏ผ็ๅฝไธๆข๏ผ่ฆๅฐฑๆฟๅป๏ผๆ้ๅฐไบๅฐฑๆฏๅฐไบใไฝ็ถ้ซ็ๆฟๅบ้ซๆชขๅ ฑๅๅบไพไธฆ็ตฆไปๅๅ ฉๅ้ธๆๆ๏ผ่ฆๅๆ๏ผ่ฆๅๆญป – ๅๆจฃ็้ไธๆนไบบ้ๅธธๆ้ธๆๆใๅ ็บๆญปไบกๆฏๅคงๅฎถไธ่ฝ้้ฟๅปไธๆณ็ด่ฆ็็ตๆใๅนด่ผๆไธ่ฏๆ๏ผ็ก้ๅฐฑๆฏ่ช็บๆญปไบก้ๅพ้้ ใ
ๆไพ่ช็ๆฐๅ ๅกๆฏๅ้ๅธธ็ผ้็ๅๅฎถ๏ผๅๆฐๆ่ฒๆฐดๅนณ้ซใไฝๅฐฑๅจ้ๅ็งๅญธ็็พไปฃ๏ผๅฎๆ่้ขจๆฐดๅจ็คพๆไธญ้ๆฏๅพๆฎ้็ใไบบๅๆ็บไบไบๆฅญ๏ผๅฉๅงป๏ผ็ๆ็ญๅๅ็จฎไบไพๆ้ซ่ชๅทฑ็้ๅขใๅฐไบๆๅนด๏ผๅพไธไฟก็ฅๆ็ไบบๆพๅฐไบๅฎๆไฟกไปฐ๏ผๅดๅฐ็งๅญธ็ๅปๅไฟกไบ้ขจๆฐดใ้ขจๆฐดๅๆฎฏ่ฌ่กๆฅญ็้่ฏ๏ผๆๅฐฑไธๅค่ชชไบใ
ไบบๅฐไบๆๅนด๏ผ้ๅง้ขๅฐๆญปไบกๆ๏ผ้ขจๆฐดๅฐฑ้ๅงไปๅ ฅไบใ็พไธไปฃ็ไธญๅ่ๅนดไบบๅพๅค้ฝ้ๅพไธ้ฏใๆ้ไผ้๏ผๆฒๅคชๅคๅญฉๅญ๏ผๆ้คๅฐๅๆณๅ็ไบ๏ผๅ ๆฌ็บไบ่ชๅทฑ็ๅพไบ็ๅบไธ้จๅ้ขไพใ
ๅธๅ ดไปฝ้ก
ๅฆๆ็พๅจ็งไบบๆฎฏ่ฌๅ ฌๅธไฝไบๅคง้จๅ็ๅธๅ ด๏ผ้ฃๆ ๆณๅฐฑไธไธๆจฃไบใไฝๅจไธญๅ๏ผ็งไบบไผๆฅญไฝไบๅธๅ ดๆฅตๅฐไปฝ้กใ็ฆๅฃฝๅ๏ผไธญๅๆๅคง็ๆฎฏ่ฌๅ ฌๅธ๏ผๅชไฝไบๅธๅ ด็2%ใๅคงๅคๆธไบบๆ้ธๆๆฟๅบๆไพ็ๆๅใไฝ้จ่็ถๆฟ็ๅพฉ็ฆ๏ผ้ๆฅตๅฟซ่้ฝกๅ็ๆ้ข็พค้ซไพฟๆๆฏ้่กๆฅญ็ไธๅๆจๅๅใ
็ธฝ็ต
่กๆ ไธๅฅฝๆ๏ผๆๆ่ฉ่ซ้ฝๆฏ่ฒ ้ข็ใ่ก็ฅจๅฅฝ่ฝๅพ๏ผไปๅ่ฎ่ๆฏ่ชฐ้ฝๅฟซใ็ไธไธๅ ๅฏ่ฒจๅนฃๅธๅ ดๅฐฑ็ฅ้้ๅ็พ่ฑกไบใไป็ดฐ็ๅๅ่ชฒ๏ผไฟๆ่ชไฟก๏ผ่ท่ไฝ ๅจๅท้ๆๅถๅฎ็่จๅ่ตฐใๆไธๆฏ่ชชๆ็ตๅฐๆฏๅฐ็๏ผไนไธๆฏ่ชชๆ็ตๅฐๆ่ณบๅฐ้ข๏ผไฝๆฏๆ่ชชไป้บผๆๅฐฑๅไป้บผใๆๆฟๅบๆ็่กๆฑ้ข๏ผๆ้ฒๅปไบใ
Showing 1 - 3 out of 3
Page 1 out of 1
| - | Shop Products | Price | |
|---|---|---|---|
|
|
 |
$99,999.00
|
|
|
|
 |
$1.00
|
|
|
|
 |
Price range: $69.00 through $99.00
|